Stressing out and burning out isn't how you pictured running an online business. I know I sure didn't. Nobody is building an irresistible business that way, either. In my decade and a half of being a successful solopreneur, I learned that when your website, strategy, and branding resonate with the people who will get the most benefit from what you offer, business stops being hard.
aka your home on the web and the cornerstone of an easeful, evergreen marketing strategy. Get this right and you won't have to work so hard to try to explain what you do and why it matters.
Your soon-to-be dreamy website and branding will be your best salesperson and brand ambassador 24/7 without you needing to be spontaneously ready with the perfect pitch.
Colour psychology, brand archetypes, and visual tropes; I draw on all 3 when crafting my designs. When all 3 are combined they are a powerful trifecta for developing a brand identity that resonates with the people you want to help and connects with them on a deep emotional level that sticks.
- Marty Neumeier
Branding is the process of connecting good strategy with good creativity.