You want to build something that reflects your values—something that serves others and stays true to who you are. But staying aligned with that vision can be difficult when you're managing everything on your own. Strategy, marketing, positioning… it can all feel overwhelming.

If you're so over sifting through advice that doesn’t match your approach or capacity, and you've reached your limit with the rabbit hole of asking AI, let's get back to basics with the cornerstone pieces that will give you a flexible strategy you can build on.

I'm on a mission to help kind-hearted creatives gently shake the world.

  • The unique story only YOU can tell
  • How your creative gifts translate into a compelling brand narrative
  • The intersection of your passion, expertise, and what your ideal clients deeply desire
  • Your authentic voice that cuts through the noise and connects genuinely
  • Positioning that makes you unforgettable in a crowded market
  • The specific value only you can deliver that goes beyond generic offerings

We’ll explore

Brand & Positioning

  • Developing message clarity that inspires and connects
  • Telling your story in a way that engages and motivates your audience
  • Building deep brand connections through intentional communication
  • Creating messaging that doesn't just describe what you do, but why it matters
  • Giving a voice to the deeper purpose driving your creative work
  • Distilling your unique perspective into language that feels both authentic and magnetic.

Your story is a powerful tool for connection. We'll build a storytelling framework that attracts your ideal audience effortlessly. This could include

Message & Storytelling

  • Developing authentic engagement strategies that feel natural and enjoyable for you
  • Identifying and connecting with your ideal audience
  • Creating engagement strategies that foster loyalty and trust
  • Designing a customer journey that nurtures long-term support
  • Crafting personalized outreach strategies that make each client feel truly seen and valued.
  • Strategize feedback loops to continuously refine and improve your offerings

If you need help with audience & engagement, we’ll create strategies that help you reach, understand, and build lasting relationships with your ideal audience. This can look like

Audience & Engagement

  • Map out a clear vision for your creative business that excites and motivates you
  • Build a sustainable growth strategy without the hustle
  • Brainstorm a custom strategy to grow your impact in a purpose-driven, integrity-led way
  • Develop visibility and content strategies that fit your unique style.

Ready to focus on strategic planning and growth that feels sustainable and aligned with your energy and values? If also, we can work together to 

Strategy & Growth

#815c49

Roman Coffee

If you didn't second-guess how to share your message with those who need to hear it the most, would...

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If you want to inspire and create change, but...

right now, you don't even know where to start in turns of turning your passion project into a fully formed (legit) business, nonprofit, or side gig. Maybe you've been giving it ago for a while now but your message isn’t landing, your work isn’t being seen, and opportunities aren’t flowing. That’s where strategy comes in. Through mentoring, I help you gain clarity, craft messaging that resonates, and develop sustainable strategies to attract the visibility, clients, or funding you’re looking for—without compromising your vision or values.

Whether you're here to build a meaningful business, share your message with the world, or create a lasting positive impact, I'm here to support you every step of the way.  As a business strategy mentor, I help my clients achieve clarity and alignment through a personalized blend of strategy, messaging, and positioning. Together, we’ll focus on the areas that matter most to your goals—whether that’s defining your brand identity, crafting powerful storytelling, engaging your audience, fostering sustainable growth, increasing visibility, or establishing supportive business systems.

Find the Clarity and Confidence to Move Forward

Compelling copy or messaging

Simple, evergreen marketing plans

Offers that feel aligned

I’m currently accepting a limited number of projects, prioritizing those that truly spark passion and align with my mission. If you're someone whose journey resonates with mine—whether you're navigating chronic illness while seeking easier, evergreen ways to build a business you can be proud of, an animal advocate shaping your messaging for sharing stories that move hearts and minds, or an introverted, sensitive, or neurodivergent creative crafting a product-based business—I’d love to explore how we can work together to build something that’s both successful, resonate, and deeply fulfilling.

Currently Accepting Limited Projects

Clarity around your brand's secret sauce

Nonprofits & Changemakers

I always find time in my calendar to chat strategy, brand identity, marketing, websites, comms, and a host of other related topics with individuals and volunteer-run nonprofit organizations who are seeking to create a kinder and more compassionate world Ⓥ. If that’s you, let’s connect (virtually) over coffee and compassion—I’d love to hear about what you’re working on and exchange ideas. Interested in services over strategy? I'm currently taking on limited service-based projects, however ↓

A website that's so much more than a digital business card

An actionable plan for improving your website's visibility 

Simple canva graphic design templates for your cause

Copywriting that communicates your message clearly and effectively

  • Asynchronous communication allows both of us to process, reflect, and respond when we're at our best. 
  • There’s no expectation for immediate replies, no pressure to be “on,” and no judgment for needing space.

This isn’t just an option I offer—it’s the way I’ve built and run successful businesses. My last business, which sustained me for over 15 years before I sold it to found a nonprofit, thrived primarily through asynchronous communication.

This approach didn’t slow me down; it allowed me to create, make strategic decisions, and grow something meaningful without the constant demand for real-time interaction.

Demand-Free Zone: Take all the time you need to process, research, and wander off. 

Async Communication is Welcome Here

breath easy

There's no urgency to reply on a timeline - though we can set that up if it helps. Otherwise, we'll work from a "reach out when ready" understanding that makes space for the things that matter. We'll work out the tech that works best for both of us, without needing to reinvent the wheel. During our initial email exchanges, I'll ask if you have a preferred async messaging software that you prefer and go from there.

Reach out to get started

Ready to connect?
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I can't wait to hear about what you're working on (or hope to create) and how I can help!

Fill out the form below to connect about working together. Just have a quick question about something else? Head over here.

Thank you! I'll be in touch.

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