The Between The Stories Blog

Most business advice overlooks something vital for solopreneur businesses: your ability to keep showing up. Every business model runs on fuel. But if the fuel it needs doesn’t match the fuel you naturally produce, you’ll run dry. So let’s take a look at two common models—and what they really cost you. The Entertainment Model: When Attention Is […]

(Especially When You’re Building as a Quiet, Neurodivergent, or Capacity-Conscious Creator) There’s a question I keep coming back to—both for myself and for the creatives I work with: What does a business actually need to function? Not to impress.Not to scale.Not to hit six figures by next Thursday. But to function—in the true sense of […]

How I Chose Between Starting a Charity and Building a Business I always knew I wanted to help animals in a significant way. Little-known fact (but one that won’t surprise anyone): As a kid, I would arrange all my stuffed animals into a fort constructed out of blankets around the computer desk and play “animal […]

Creativity Isn’t Just About Wanting to Make Things Capacity isn’t a given for any of us.  It’s a fluctuating variable that determines our current ability to take in, process, and respond to life’s demands, including creative work.  It’s shaped by physical, emotional, mental, and social energy.  And unlike motivation, which is often rooted in desire, […]

A practical look at structure, capacity, and sustainable solo business design. You’ve got ideas. Maybe even some skills, some plans, a handful of tools or templates. But somehow, building your business still feels like a mystery wrapped in fog.You try to take a step forward and just… stall. Not because you’re not trying.Not because you’re […]

What does your action figure say about you, and what is the psychology behind this fun branding exercise? Let’s find out! You, as a boxed action figure.Your signature outfit.Your go-to tools and accessories.Your title in bold lettering. It sounds playful—and it is. However, while this activity is meant to be a playful way to reflect […]

Create together. Learn together.  _______ 📄Purpose ~ Gina Bianchini

Cheers to the small but mighty.The quiet ones.The cozy creators trying to make the world a kinder place.

It’s been over a year since I paused my business, and about half a year since I sold it (after 15 years of running it). Now, on a very snowy day and the power out (due to a tree on the hydro wires), I’m finally feeling inspired to birth something new into the world (beyond […]

A horror writer interview? Oh yes, my friends! Today, we’re talking with Briana Morgan! However, before we dive into our cozy chat with writer Briana Morgan, I have to say how thrilled I am to see Briana using one of my designs (A Season of Stories website template called Molly Grimm). Briana has made the […]