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storytelling

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Welcome, storyteller!

You've found your way to a cozy nook of resources for sorting our your messaging, storytelling through your words, website, blog, social media channels, and more. You'll feel right at home here if you're ready to gently shake the world with your mission for good!

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autumnal

How I Chose Between Starting a Charity and Building a Business I always knew I wanted to help animals in a significant way. Little-known fact (but one that won’t surprise anyone): As a kid, I would arrange all my stuffed animals into a fort constructed out of blankets around the computer desk and play “animal […]

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A practical look at structure, capacity, and sustainable solo business design. You’ve got ideas. Maybe even some skills, some plans, a handful of tools or templates. But somehow, building your business still feels like a mystery wrapped in fog.You try to take a step forward and just… stall. Not because you’re not trying.Not because you’re […]

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What does your action figure say about you, and what is the psychology behind this fun branding exercise? Let’s find out! You, as a boxed action figure.Your signature outfit.Your go-to tools and accessories.Your title in bold lettering. It sounds playful—and it is. However, while this activity is meant to be a playful way to reflect […]

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Cheers to the small but mighty.The quiet ones.The cozy creators trying to make the world a kinder place.

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It’s been over a year since I paused my business, and about half a year since I sold it (after 15 years of running it). Now, on a very snowy day and the power out (due to a tree on the hydro wires), I’m finally feeling inspired to birth something new into the world (beyond […]

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This is your sign that it's time to                      your stale website into a
transform

work-of-art.

A well-crafted & thoughtfully branded website is at the heart of a compelling marketing strategy that stands the test of time. If you're ready for a work-of-art website, I can help.

Truly, it's time, and here's why:

Getting your visual communication aligned with why you're in business in the first place (including who you're trying to help) means you'll never have to approach your marketing (or potential customers) with desperate energy ever again. Never will you have to worry about deploying cohesive sales tactics or keeping up with the latest viral trend on social media. Instead, you'll be able to show up, as you are, to help, service, and connect. You'll be running a business on your own time, in a way that works for you and your customers, without ever settling for generic solutions. 

Branding is the visual language that communicates the heart of your business. Your website is the canvas it's applied to.

let's make sure your message is being heard clearly.

Your brand visuals have the power to create an immediate emotional connection with your audience and paint a vivid picture of your brand's values and personality. Curated on your biggest digital canvas (your website), the message your brand communicates comes to life in a  tangible, accessible, and interactive medium.

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No Code Website Templates

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I'm baking up fresh inspiration and insights to help you craft an irresistible creative business on your own terms!

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